
At Finding Stories, we're here to help you and your team become better data storytellers, one chart at a time.
As data complexity grows, technology advances and the expectations of everyone working in and around data increases, we're on a mission to get everyone on a level playing field and change how we look at and talk about our data.


A training course designed to help teams and individuals start projects with the right focus and intention.
Key features
How to write effective Problem Statements.
How to Disaggregate problems into analysable sections.
How to Prioritise your Problem Solving efforts.
A training course designed for those less confident in Data and Data Visualisation.
Key features
An explanation of what is Data Visualisation.
A walkthrough and practice of all key data chart types.
Key principles on how to maximise the persuasive power of your visuals.

A training course designed for those that are confident in Data Visualisation, but want to take their charts to the 'next level'.
Key features
A review of what makes a Great Chart.
A thorough exploration of three key principles of Data Visualisation Design.
An introduction to a 4 stage process to creating your own visualisations.

A training course designed for those who want to improve how they structure and tell their data stories to help them land with greater impact and emotion.
Key features
How to more effectively start your presentation write-ups through Storyboarding.
A walkthrough of three core ideas on how to Elevate your content to drive greater engagement and buy-in.
Advice on how to end your presentation and utilise Behavioural Economics to Nudge your stakeholders into action.

A training course designed for those who want to increase their confidence when standing up in front of others to present their data stories.
Key features
How to effectively plan and prepare for your presentation to maximise your chances of success.
A review of the importance of rehearsing and how to do it.
Advice on dealing with pre-presentation nerves and how to best engage with your audience during and after the presentation.


I'm Ross Durston, founder of Finding Stories.
Having worked in Data for over 20 years at leading companies such as Tesco, P&O Cruises, Nectar and Gopuff, I've built extensive experience in the fields of Data, Analytics, Business Intelligence and Consumer Research.
Now, although I would today call myself an expert in Data Storytelling, Visualisation and Communication, it wasn't always that way. Today I'm proud to call myself an introvert, but previously this was a significant barrier to my career success. But through the coaching from others, finding my own style and by increasing my confidence through practice and feedback, everything changed and now my motivation lies in helping others on this journey too.
Through my empathy, experience and passion, I'm in the unique position to utilise my skillset to help train others deliver impact where it is needed most for you and your organisation. I'd love to work with you to make this happen.
- Ross
Explore quick insights on data storytelling and design to ignite your next idea.