Write Better Data Stories - Finding Stories

A training course designed to help teams write better presentations and tell better stories, by focussing on how to ‘storyboard’ presentations, elevate their content and nudge the audience to decisive action.

Data Storytelling is fast becoming one of the key differentiators in deciding which individuals or organisations will stand out in an increasingly crowded marketplace. The ability to present with simplicity, empathy and emotion can change opinions and create lasting change for you and your audience.

This course focusses on taking a different and deliberate approach to writing presentations and gets you to a place where you can be confident in telling data stories that stand out and make a difference.

For those of us in data centric roles, we find ourselves increasingly surrounded by spreadsheets, numbers, models and algorithms. For us, that can be exciting. However lots of people can find data daunting, unfriendly and abstract and we need to be respectful of that.

When we share data presentations full of charts and complexity, our audience can become disengaged because our talks can be hard to follow and lack any emotional connection. Disengagement can lead to apathy, indecision and disinterest, which in turn leads to missed opportunities.

Data Storytelling offers us a different approach.

This course teaches you that to be good at data storytelling you need to do three key things:

1. You need to storyboard to create focus and structure in your presentation.
2. You need to focus on elevating your content to create engagement.
3. You need an ending that is action orientated and helps audience make decisions.

Why do it?

If you’re often left frustrated with an audience that has failed to connect with your presentation, or if you simply need help in writing stories that better reflect the investment you have put into your data project then this course is for you.

Our course is designed to help roles like a data scientist become more confident in delivering effective data stories, but it is also relevant for those roles where data plays a smaller part, but the importance of communicating data effectively is still high.

The training is interactive and full of discussions, with plenty of examples from TV, Film and Advertising to help validate the theory and bring the training to life.

Participants of the training will end up feeling inspired by how easy and effective a lot of these techniques are to employ back at their desks and you will be able to start to reap the benefits straight away.